Well, yes and no...it depends on who you are dealing with!
Every agency has its own marketing strategy. Many simply blanket the market in the hope of a hit. This obliterates your chances of exclusivity or near exclusivity to information and you effectively land up competing against everybody and his dog. To make matters worse, with the downturn in the Residential Market, the Commercial & Industrial Market is being flooded by residential agents who in many cases are hopelessly unskilled in Commercial & Industrial Property....when you ask about yields and get silence at the other end of the line, start to worry.
An effective agency who knows that the market demands a high degree of exclusivity will have a comprehensive multi-tiered marketing strategy that provides limited information on the website designed to generate an enquiry. No identifiable features should be obvious and when enquiries are received, it is then important to close off enquiries after two or three serious suitors have been supplied with information. Now you know that you have a reasonable chance of concluding a transaction in a near exclusive environment.
A quality agency will also have a high degree of off-market sales where they have a number of clients profiled to receive certain types of properties before they go to market. It is always a good idea to place your profile with top agencies to ensure you get these near-off-market opportunities. Approximately 30% of our sales occur in this format.
The agency will also adhere to the seller's mandate and it does sometimes occur that the seller requests full blown exposure...this is quite common with private client mandates as opposed to institutional mandates. The agency should then follow the stepped marketing plan, gradually increasing the property exposure over a period of a week or two. A professional agency will first profile the property to 10 suitors and make the calls. Without success in two days, the property is web listed followed by inclusion in a database mailer. Thereafter the agency will open the marketing to its network agencies.
So, whether the mandate is low profile or high profile, if you have a comprehensive investment profile lodged with the agency, you will still get near exclusivity.....provided of course you are dealing with a professional agency who understands your needs.
Every agency has its own marketing strategy. Many simply blanket the market in the hope of a hit. This obliterates your chances of exclusivity or near exclusivity to information and you effectively land up competing against everybody and his dog. To make matters worse, with the downturn in the Residential Market, the Commercial & Industrial Market is being flooded by residential agents who in many cases are hopelessly unskilled in Commercial & Industrial Property....when you ask about yields and get silence at the other end of the line, start to worry.
An effective agency who knows that the market demands a high degree of exclusivity will have a comprehensive multi-tiered marketing strategy that provides limited information on the website designed to generate an enquiry. No identifiable features should be obvious and when enquiries are received, it is then important to close off enquiries after two or three serious suitors have been supplied with information. Now you know that you have a reasonable chance of concluding a transaction in a near exclusive environment.
A quality agency will also have a high degree of off-market sales where they have a number of clients profiled to receive certain types of properties before they go to market. It is always a good idea to place your profile with top agencies to ensure you get these near-off-market opportunities. Approximately 30% of our sales occur in this format.
The agency will also adhere to the seller's mandate and it does sometimes occur that the seller requests full blown exposure...this is quite common with private client mandates as opposed to institutional mandates. The agency should then follow the stepped marketing plan, gradually increasing the property exposure over a period of a week or two. A professional agency will first profile the property to 10 suitors and make the calls. Without success in two days, the property is web listed followed by inclusion in a database mailer. Thereafter the agency will open the marketing to its network agencies.
So, whether the mandate is low profile or high profile, if you have a comprehensive investment profile lodged with the agency, you will still get near exclusivity.....provided of course you are dealing with a professional agency who understands your needs.
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